YAHOO! LIFE: Missoni’s Tie-up With Suicoke Suggests ‘Uncool’ Shoes Are Still Cool
“When collaborating with brands…we always strive for creating an unexpected encounter that enables us to not only reach new audiences but also entertain, surprise and build momentum geared toward our existing client base,” said Suicoke brand director Enrico Pasi.
When it comes to Missoni, the brand bought into its knitwear expertise, reinventing the signature Moto chunky slide and Depa hiking sandals by employing Missoni fabrics across the shoe upper, adding the zigzag patterns on the straps and printing Op-art motifs on the footbed — overall conjuring a graphic and pop aesthetic.
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