HYPEBEAST: Enrico Pasi and His Suicokes for Hypebeast’s Sole Mates
There’s an air of mystery about the Japanese footwear brand Suicoke. Headed up by a discreet – almost anonymous – team in the East, little is known about the imprint other than it’s a collaborative powerhouse. This is where its Global Brand Director, Enrico Pasi, comes in.
Laidback Japanese sensibilities and a clientele that possesses a penchant for wearing Suicoke footwear all year round – socks or not – combined with big-name collaborators including Lanvin, doublet, Missoni, Marsèll, OVO, Wacko Maria (the list goes on), has resulted in Suicoke entering the mainstream. Yet, despite its ever-growing popularity, it somehow remains to be a name on the tips of the IYKYK crowd’s tongues, and only theirs.